Friday, October 18, 2019
Violence in Education Research Paper Example | Topics and Well Written Essays - 1750 words
Violence in Education - Research Paper Example This essay highlights that education is a very critical sector in the economy of any nation as it contributes too much in terms of expertise and professional knowledge which can be utilized in various fields for achievement of success and progress. It is also through education that many problems faced by the contemporary society are eradicated for instance poverty and ignorance. Despite its importance, education is faced with numerous challenges that hinder its success in one way or the other for example lack of adequate resources and facilities, poor management and violence among others. According to the report findings education is a very instrumental aspect to every individual, the society, a nation and the world at large. Every person should be entitled to education to the highest possible level with favorable conditions that allows for excellence. This is so because education is a significant building block in regard to the growth and development of human beings as it acts as a driving force towards improved living standards and also development through aspects like reduction of poverty, promotion of peace and stability, improvement of health, promotion of gender equality among other aspects. All this is made possible because people get enlightened when they go through various education systems which instill a lot of knowledge in a wide range of life issues hence helping them in general decision making and problem solving. Education sector is faced with a lot of challenges violence being one of them.
Thursday, October 17, 2019
Marketing Essay Example | Topics and Well Written Essays - 2000 words - 14
Marketing - Essay Example The essay elaborates the marketing mix of Tide along with the target market. Tide has adopted many marketing strategies in order to keep their market share. Few of the strategies are discussed in the essay. Not only in US the brand has captured other market too by its products and has been successfully penetrating more areas which are not yet tapped by the brand. Tide has tapped foreign market like India (Loudon, 2002). Tide has targeted their customers and positioned the products in such a way that they have made their products a unique one among the mass. Tide has also faced with environmental issues in foreign markets which have been discussed in the section. Product Overview Tide detergent powder is a well known brand in the detergent industry which was first introduced in 1946. It is the market leader in 23 countries worldwide. Tide is regarded as P & G’s flagship brand. It was first introduced in US market as the synthetic detergent for heavy-duty and machine cleaning. T ide has initially started with white powdered bead but later it has included orange tinged liquid form in 1984. Today both the non-ultra and ultra products are dark blue in color with an exception of the product Tide Free which is clear in color. Tide had introduced a large array of products such as Tide Liquid, Tide with Febreze Freshness, Tide Powder, Tide Coldwater and many more. All the products that fall under the brand umbrella â€Å"Tide†has the four main utilities such as: 1. Convenient to use and have reasonable price to target the lower income class. 2. Washing at normal temperature (both hand and machine wash). 3. It saves water and also time. 4. Removes stubborn strains, protects color and leaves fresh smell even after the cloth is dry. Target market of Tide in US and India Tide brand first test marketed its products in the US market to see the reaction among the users of the product (Kotler, 2012).When the result came positive they were encouraged to make the pr oduct more aware among the mass so that they start using their new brand. Through many marketing strategies they penetrated the market and made a significant in the laundry market. The company has made extensive consumer research and then they have come to the following conclusions: 1. Women take the main decision of choosing any brand of home products. 2. The lower income group use bars of detergent to wash their utensils. 3. Women want their family’s well being and thus they want the maximum value out of the brand. 4. Women are quite price sensitive customers. They want products which are reasonable in price and also give satisfaction after using it. 5. Every household want to use such detergents which are long lasting and does not erode away in few uses. They even want detergent bars which are tough so that they not melt fast and are wasted. Thus from the above conclusions it can be said that Tide’s main target customers are the women group. Tide has always tried to contribute to the households to its maximum by providing them with the detergent powders which will make their cloths smooth and clean. Tide in US has targeted the women group as well as the lower income group. Women in US are basically working and thus they prefer to use a detergent which will be quickly effecting and is free from hassle. They do not have much time to wash the same cloth a many times if the dirt is not cleaned in first wash. Thus they require a reliable detergent powder which will do its work perfectly. Tide fulfills the need of these women by
Compassion and the Individual by Tenzin Gyatso, the fourteenth Dali Essay
Compassion and the Individual by Tenzin Gyatso, the fourteenth Dali Lama - Essay Example There is a citing in the article of a surging number of mental illnesses in the United States making up about 12% of the general population. A closer assessment showed that the main cause of these conditions were not lack of material possessions as many may think, but ‘deprivation of the affection of the others.’ Although the intent of life may be viewed as happiness, compassion is one of the key ways this is achieved. The term compassion is used depict a variety of other nouns such as love. The view in this case is that everyone tries to be happy ever since they are born. Every action that is undertaken such as playing with toys, socializing, and so forth are done to fulfil the urge to be happy. It is an expression of human will, and possibly one of the purpose of life. The problem nonetheless is that people are not always happy despite striving their best to be. Despite all the actions that humans undertake and the illusion that they might all bring about, Gyatso contends that the hidden objective is to be happy. However, Gyatso goes an extra mile to expound how this happiness can be attained. He initially clusters happiness into two, mental and physical happiness. Mind happiness in this case is taken to be of greater significance as compared to physical happiness. Mental happiness can be attained by devoting out most serious efforts to bringing mental peace, which would help us live in happiness. Mental tranquility according to Gyatso is best derived from the development of love and compassion. Each individual is viewed as a crucial part of society where the happiness of others dictates the happiness of one self. It is hence ones obligation to care for the happiness of others since it influence inner tranquility. Inner tranquility of the mind plays the role of embracing happiness in one’s life, particularly by overcoming problems that are ever present in life. Gyatso states that these problems may be viewed by
Wednesday, October 16, 2019
Violence in Education Research Paper Example | Topics and Well Written Essays - 1750 words
Violence in Education - Research Paper Example This essay highlights that education is a very critical sector in the economy of any nation as it contributes too much in terms of expertise and professional knowledge which can be utilized in various fields for achievement of success and progress. It is also through education that many problems faced by the contemporary society are eradicated for instance poverty and ignorance. Despite its importance, education is faced with numerous challenges that hinder its success in one way or the other for example lack of adequate resources and facilities, poor management and violence among others. According to the report findings education is a very instrumental aspect to every individual, the society, a nation and the world at large. Every person should be entitled to education to the highest possible level with favorable conditions that allows for excellence. This is so because education is a significant building block in regard to the growth and development of human beings as it acts as a driving force towards improved living standards and also development through aspects like reduction of poverty, promotion of peace and stability, improvement of health, promotion of gender equality among other aspects. All this is made possible because people get enlightened when they go through various education systems which instill a lot of knowledge in a wide range of life issues hence helping them in general decision making and problem solving. Education sector is faced with a lot of challenges violence being one of them.
Tuesday, October 15, 2019
Compassion and the Individual by Tenzin Gyatso, the fourteenth Dali Essay
Compassion and the Individual by Tenzin Gyatso, the fourteenth Dali Lama - Essay Example There is a citing in the article of a surging number of mental illnesses in the United States making up about 12% of the general population. A closer assessment showed that the main cause of these conditions were not lack of material possessions as many may think, but ‘deprivation of the affection of the others.’ Although the intent of life may be viewed as happiness, compassion is one of the key ways this is achieved. The term compassion is used depict a variety of other nouns such as love. The view in this case is that everyone tries to be happy ever since they are born. Every action that is undertaken such as playing with toys, socializing, and so forth are done to fulfil the urge to be happy. It is an expression of human will, and possibly one of the purpose of life. The problem nonetheless is that people are not always happy despite striving their best to be. Despite all the actions that humans undertake and the illusion that they might all bring about, Gyatso contends that the hidden objective is to be happy. However, Gyatso goes an extra mile to expound how this happiness can be attained. He initially clusters happiness into two, mental and physical happiness. Mind happiness in this case is taken to be of greater significance as compared to physical happiness. Mental happiness can be attained by devoting out most serious efforts to bringing mental peace, which would help us live in happiness. Mental tranquility according to Gyatso is best derived from the development of love and compassion. Each individual is viewed as a crucial part of society where the happiness of others dictates the happiness of one self. It is hence ones obligation to care for the happiness of others since it influence inner tranquility. Inner tranquility of the mind plays the role of embracing happiness in one’s life, particularly by overcoming problems that are ever present in life. Gyatso states that these problems may be viewed by
The Unspoken Laws Essay Example for Free
The Unspoken Laws Essay The conceptualization of sexual, religious, and gendered borders has served to write the human standard of living and the societal roles that we have incorporated into our culture to accept as the social norm. These unspoken laws are the architecture to our socio-cultural environment. These laws represent the cement that has carefully bonded the male-female heteronormative gender role, the pre-inclined human morality given by religion, and sexual identity to be something that is easily definable by the masses. Arturo Islas in The Rain God defines Mexican culture by creating characters that exemplify and embody the stereotypes and the figurative borders of sexuality, religion, and gender. Throughout The Rain God Arturo Islas tells the story of the Angel family- a family made up of strong characters such as Miguel Grande and Mama Chona. Both Miguel Grande and Mama Chona strongly embody the female-male gender role while personifying the cultural borders that Miguel Chico encounters as he develops into an adult. Miguel Grande illustrates machismo as he is described as the traditional patriarch of the Angel Family. Mama Chona takes on the matriarch role that holds the Angel Family together all the while as she is conflicted to accept the Indigenous and Chicano identities that make her whole. Maria- the nursemaid is a symbol for the religious freedom Miguel Chico grows up searching for. She herself strays off Roman Catholicism and becomes a Seventh Day Adventist. Maria’s influences of another form of thinking impacts Miguel Chico as he furthers into interpreting the reality encircling his childhood. Arturo Islas carefully constructs the matriarch role in Hispanic culture as Mama Chona. Her character is a clear example of the generational struggle faced by Mother Chonas alike of other Mexican Families living in the Southwest Texas/ Mexico border seeking out lead their kin out of the â€Å"bad†life. Miguel Chico reminiscing over a family picture in his desk area describes, â€Å"Mama Chona is wearing a black ankle-length dress with a white lace collar and he is in a short-sleeved light colored summer suit with short pantsthe camera has captured them in flight from one world to the next.†(Islas, 3-4). This quote expatiates the generational gap faced between the Angel family and Miguel Chico. Narratively, it also serves as foreshadowing for Miguel Chico straining off the â€Å"correct†path, that is not staying and submitting to the very literal and figurative geographical borders of religion, sex, and gender found in the Southwest. Miguel Chico does this by earning his acceptance to a prestigious University, moving to San Fransisco, and becoming the free thinking individual that he is by heart. With traditional catholic point of views and a ridged sense of what sexuality is Miguel Grande refuses to accept any other form of raising his child, other than the one he’s been conditioned to accept throughout his lifetime. â€Å"‘Apologize to your father for playing with dolls,’ Juanita said to Miguel Chico. He did not understand why he needed to say he was sorry. When his father was not there, his mother permitted him to play with them.†(Islas, 16) Miguel Chico is the queer child who questions religion and the male role that is placed on him by his social environment. Arturo Islas crafts these polar identities to express the very literal border of culture and sexuality that Miguel Chico encounters and battles with as he matures into an adult. Whilst growing up nursemaid Maria attempts to instill the morals and allegories of a religious context into Miguel Chico. Although, Miguel Chico receives the religious barrage from both ends of the spectrum- the mother and the nursemaid, Miguel Chico questions the validity of the information he waveringly accepts at the time. â€Å"Miguel Chico learned that when he asked Maria a difficult question she would remain silent, then choose a biblical passage that illustrated the terrible power of God the Fathers wrath.†(Islas, 17). Moreover, Maria explores another branch of Christianity by being a Seventh Day Adventist, her influences of denying another religion impacts Miguel Chico and in the end lends to his rejection of religion over all, as he sees the influence of another interpretation of â€Å"truth†. Furthermore, as Miguel Chico walks through the journey of adulthood he becomes more aware of the social and personal constraints the borders of religion, sex, and gender present to his growth as an individual though throughout this time he accepts that he is a determinable extension of them both, Maria- the nursemaid and Mother Chona the Angel Familys Matriarch. â€Å"the way a seed continues to be part of a plant after it has assumed its own form which does not at all resemble its origin, but which nevertheless, is determined by it. He had survived severe pruning and wondered if human beings, unlike plants can water themselves.†(Islas, 25-26). Throughout the passage Miguel Chico asserts his independence from all the borders introduced by his family, the border that his persona has been forced to fit in in consequence of a socially accepted mold. Later in The Rain God it is learned that Mama Chona becomes ill. At this time Miguel Chico visits and is confronted with questions concerning his sexuality and relationship status, more significantly by his cousins. It is strange to them that he is neither married, nor in a stable relationship with a woman. Despite the suspicion behind his sexuality he verifies the value he has for knowledge. He conjures up the idea that perhaps he had survived the plucking of his personal growth to tell the stories of people similar to Maria and Mother Chona. Conclusively, Miguel Chico ascertains that he in fact does have a long way to go throughout his journey of self-discovery, along the way he pieces together the identity that makes him whole. These pieces all influenced by the characters in his life, significantly, Mother Chona and Maria. He accepts the fact he alike Mother Chona prefers to disregard facts to assume motives, although unlike Maria, Miguel Chico longed to look at persons and their motives separately from an â€Å"earthly, rather than otherworldly, point of view†(Islas, 28). Miguel Chicos future is undetermined at this point and he is okay with that reality but he now is comfortable with the concept that he does not have to live in the haziness of the garden he has been rooted to be part of. Miguel Chico can stray off the pre-determined path given to him and still be his own after appreciating the soil that nurtured him into the free thinking individual that he is. Works Cited Islas, Arturo. The Rain God: A Desert Tale. Palo Alto: Alexandrian, 1984. Print.
Monday, October 14, 2019
Data Protection Act 1998
Data Protection Act 1998 Abstract The focus of this report is to explain the requirements imposes of Data Protection Act 1998. The 1998 act affects to all people who uses information or data about other individuals Business. The DPA 1998 covers from the initial collection of data through its final deletion or destruction. The main term used in the IT industry is Data Processing which is extremely wide and it can be either usage of data, alteration of data, retrieval, data transmission or destruction of data. Introduction         The Data Protection Act 1998 is a United Kingdom Act of Parliament [1] which came into force early in 1999 and replaced the Data Protection Act 1984. The Act defines law on the processing data of living people. It is one of the main laws of legislation that governs the protection of personal data. Under this act, those who manage or use personal information have to follow rules or principles that are defined in the DPA. It also provides rights to individuals over their personal information. Some of the individual rights under DPA include access, compensation and the prevention of processing.         The basic principle of DPA is protecting privacy and a way in which each individual can control information about them. Also it defines a way in which organisations should carry their marketing strategy, through any communication media. Most of the act does not apply to domestic use, for example keeping personal address book. Well, if anyone holds personal data for other purpose he should follow this Act. The DPA also ensures that the data controller or the computer bureau will be liable for processing operation against the DPA Principles. The History         The Data Protection Act 1984 was introduced in UK legislation to provide special protection to individuals. The Act was adopted by the European Parliament after a lengthy discussion sessions. They adopted a proposal for a directive on the processing of personal data and on the transfer of such data. Certain protections where given in scenario where the personal information relating to them was handled, such as large business organisations and in emerging information technology. Data given from one party to another party may only be used for the specific purpose it was disclosed for. The data should be only kept for a limited period of time and must not be disclosed to other party without the authorisation of data owner. The term Processing and Personal data had a great impact in transformation during the DPA 1984. The Personal data covers both the data in electronic and manual form. And the term Processing became wide in such a way that nothing could b e carried out in relation to personal data under this definition.         The Data Protection Registrar was the regulatory authority who oversees the implementation and functionality of the act. Later it was followed up by the Data Protection Act 1998, which is an implementation of European Union Directive 95/46/EC. In DPA 1998 it renamed the Data Protection Registrar to Data Protection Commissioner. The functionality of Data Protection Commissioner is to ensure the compliance by publics by taking the necessity steps. The current Information Commissioner is Richard Thomas, he has the authority to inform parliament directly. The other function of commissioner is to provide guidance, promote good practice which falls under the Act. It also provides helpline services by phone or written request. The commissioner also acts like a legal adviser to the data controllers and has developed issued many documents for the data controller for implementing and interpretation of their duties. Some of the documents include: Code of Practice for CCTV users; Code of Practice on Employment Practices, which include codes on Recruitment and Selection; Records Management; Monitoring at Work and Medical Information about the employees. Code of Practice on Telecommunications Directory Information and Fair Processing. The Principles of DPA 1998         The DPA 1998 contains eight data protection principles in relation to the processing of personal data. They are Personal data should be processed fairly and lawfully. Personal data should only be obtained for one or more specified and lawful purposes, and it should not be further processed in any manner incompatible with these purposes. Personal data should be adequate, relevant and not excessive in relation to the purposes for which they were collected or processed. Personal data should be accurate and where necessary kept up to date. Personal data should not be kept longer than is needed for its intended purpose. Personal data should be processed in accordance with the rights of the individual which the information concerns. Appropriate technical measures should be taken against unauthorised or unlawful processing or destruction of personal data and against accidental loss or destructionor damage to personal data. Personal data should not be transferred outside the European Economic Area unless that country ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data. The First Data Protection Principle         The first data protection principle says that Personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless At least one of the conditions in Schedule 2 is met, and In the case of sensitive personal data, at least one of the conditions in Schedule 3 is also met.         In the first principle, by fairly and lawfully it means that any processing of personal data must be allowed by common law. Fair processing states that any all the processing must be fair without any misleading. The processing should be carried out without any deception. The important point of view of the first principle is obtaining and disclosing personal data, which covers the whole life cycle of personal data used by the data controller. The data controller should have legitimate reasons for collecting and processing the personal data and should not use the data in such a way that have unjustified adverse effects on the individual concerned.         The Lawful processing also defines that the data subjects should be provided with information during the time of collecting the data, on why and how their data are being processed. This information is provided in the Fair Processing Notice. The notice should include the basic information given below: The identity of the data controller who process the personal data. The purposes for which the personal data are intended to be processed. To whom the personal data may be disclosed to, for example, a government department or agency. And any further information regarding the processing, to ensure the subject, that the data controller does not do anything unlawful with the data. Conditions to be Satisfied for Fair Processing         In addition to the Fair Processing Notice, there are some more conditions that should be met. The conditions are listed in Schedule 2 of the Act. There are six conditions for processing personal data in Schedule 2; the personal data should not be processed unless one of the conditions is met. Schedule 2 conditions The data subject has given his consent for processing. If it is for performing or entering a contract with the data subject. The data controller is under a legal obligation, other than under contract For the purpose of protecting the vital interest of the data subject. It is for the administration of justice, exercising functions under an enactment, exercising of government functions, or the exercise of any other functions of a public nature in the public interest It is for the pursuit of the legitimate interests of the data controller. In the case of sensitive personal data, one of the conditions in Schedule 2 and Schedule 3 must also be met for Fair Processing. Schedule 3 Conditions explicit consent has been given by the data subject it is for the exercise of rights or obligations in connection with employment it is to protect the vital interests of the data subject or anyone else it is part of the legitimate activity of a not for profit organisation the personal data have already been made public by the data subject it forms part of legal proceedings, including obtaining legal advice, and exercising or defending legal rights it is for the administration of justice, or exercising functions under an enactment, or exercising of government functions it is for medical purposes it is for the purpose of monitoring equality of opportunity The Second Data Protection Principle         The Second Principle Personal data shall be obtained only for one or more specified and lawful purposes, and shall not be further processed in any manner incompatible with that purpose or those purposes, explains the requirement for specifying the purpose for which it obtains the personal data. It also means that, the organisation who obtains the personal data should clearly specify the reason to the ICO, why they are collecting and what they intend to do with the personal data. The organisation should also notify the process to the Information Commissioner.         The data controller can send privacy notices regarding the process to make it more effective. Privacy notices are generally given at the time of collecting personal data. Data controller should also need to get prior consent to use or disclose the personal data for the purpose other than he originally obtained for. The Third Data Protection Principle         The third principle of the Data Protection Act states three conditions or requirements to the data controller. The data controller should not obtain any more personal data than they need for the processing nor they should discard any personal data. The data must be adequate, relevant and not excessive. Also the data controller is not authorised to process whatever information he likes about the individual.         The third principle also states that the data controller should identify the minimum required information on each individual to fulfil their purpose. Only in certain cases he can hold additional information about certain individuals for the processing. A simple example for this is a surgeon before performing a surgery he should know about the patient medical conditions, such as his medical history, his habits (like drinking, smoking etc), information from medical checkups. If the patient has to undergo a major heart operation, the surgeon will also look upon patient family members medical history also. If the parents have asthma, blood pressure, etc.         In organisation the same process is taking place in a different manner during the recruitment process. The employees are asked same in depth question regarding their personal information. The third principle is strongly linked to the first principle. Processing of personal data which is inadequate, irrelevant or excessive is unfair to the data subject. The first principle requires fairness in processing. The excessive information can be something that the organisation keeps for certain conditions, like in a manufacturing factory they will keep the blood group of their entire employee who works in a hazardous environment and this information is needed only in case of accidents. Such information are likely to be irrelevant and excessive for the rest of the employees. The Fourth Data Protection Principle         The Act says that Personal data shall be accurate and, where necessary, kept up to date. Once the data controller overcomes the first and second principles of DPA, the next main fact to consider is the data quality, in which accuracy plays the main role. There are two obligations in the fourth principle that should be taken care off.         Firstly, the data should be accurate. The data controller should take necessary steps to ensure the accuracy of data in regard to the purpose for which it is collected and further processed. Incomplete information will be inaccurate if it misleads. Even though if the actual given data happens to be true, there will be a misleading if the two data subjects are identical. In such cases more information will be needed to keep it more accurate for the data controller to identify. If the data controller makes decision on the result of inaccurate processed data, then he will be breaking the first data protection principle which indicates the strong link between accuracy and fairness in data processing.         Secondly, the data controller should also see that the personal data are kept up-to-date. This condition depends upon the case where personal data are subjected to repeated use for a long period of time. In such cases data controller has to take more review on personal data. If the data subject notifies the data controller that the data is inaccurate, then he should ensure the changes are made to the data to keep it up-to-date.         If a data subject suspects that the information held about him is inaccurate, he will have to see the personal data which the data controller holds. The data subject can make an access request under section 7, for accessing a copy of his personal data held by the data controller. If the court is satisfied with the data subject, then the court may order the data controller to rectify, block, erase, or destroy the personal data. If the processing had caused damage to the data subject then the court will order to give compensation. The Fifth Data Protection Principle         The Fifth Act says that Personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. The data controller should review, for how long the personal data is retained. He shall also retain the data for performing purpose other than the original purpose for which it was obtained. The main element of the fifth principle is to show the reason for which the personal data is held. If the data controller fails to show a sufficient reason for holding the data then, he should get rid of the data.         If the personal data is kept for a long time there is a chance that the information will go out of date causing error. It also becomes difficult to ensure that the information is accurate. Even if the information is no more needed, the data controller should make sure that it is held securely. Reviewing personal data regularly and deleting those no longer needed is a good practice. The data that should be retained must be archived or put offline.         The personal data are retained only in certain scenarios depending upon the current and future scope of the information. Major concerned things for retaining data are the cost, liability and risks for retaining the personal information. The Sixth Data Protection Principle         The sixth DPA principle says that Personal data shall be processed in accordance with the rights of data subjects under this Act [9]. The sixth principle gives rights to the individual in respect of personal data the organisation hold about them. Under this principle certain rights for individual are mentioned they are: Access to personal data. Preventing process likely to cause damage or distress. Prevent direct marketing. Automated decision making. Correcting inaccurate personal data. Compensation.         Access to personal data is commonly referred to as subject access. It is created by section 7 of the DPA. This is mostly used by data subjects who want to see the copy of personal data which the organisation holds about them. The data subjects are entitled only to their own data. By giving a written request an individual is entitled to know whether any personal data is being processed. The organisation should also inform him the reasons it is being processed and whether it will be given to any other organisation.         The second right says that the data subject can demand the organisation to stop the processing if it causes damage or distress to the data subject. The individual can write an objection stating the damage or distress faced by them to the data controller. This is called Objection to processing. The objection should clearly specify the effect of processing.         For example, consider the scenario where a person is refused a job in an manufacturing company because the company came to know from a third party that the man is unsuitable for job because he was one among the trade union activists. The third party will be having a blacklist containing names of people who are unsuitable to be employed in a manufacturing company. The suffering person can write to the data controller who maintains the blacklist and ask him to remove his name from the list. He can show that he is suffering damage and distress because of this processing. In this case the data controller should cease processing the persons information and respond to his mail within 21 days.         The data subjects also have the right to prevent their data being processed for Direct Marketing. They can give an objection to processing to halt the usage of their data for direct marketing. Direct marketing includes junk mails that are not addressed to a particular person but to the occupier. For example, mails posted through every letter box in a street, like leaflets, shop advertisements, etc. The direct marketing does not just refer to selling items to customers but also includes promotions and campaigns. The data subject may ask the organisation to delete these details from database. But it is preferable to suppress the personal data. Suppressing involves just retaining only enough information about the customers. It also ensures that the organisation not sends marketing to people who have asked not to and helps retaining individual information in the database.         Data subjects also have the right to inform the data controller, not to make automated decision using their personal data and can ask to reconsider the decision taken by automated means. The data controller should inform the data subject when such a situation is taken. These types of decision are taken without any human intervention. For example, consider a person who transfers his cash from one account to other and the transfer gets declined automatically. This might have happened because the individuals information did not match the pre-defined criteria in the automated system. He may undertake manual process to do the transfer.         According to the fourth principle the data should be accurate. If the data is inaccurate, the data subject has the right to apply the court for releasing an order to block, rectify, erase or destroy the inaccurate information. The court may investigate whether this statement is true or not. If the individual has suffered from damage or distress then he will be awarded compensation. The Seventh Data Protection Principle         The seventh DPA ensures the security of personal data undergoing process. The principle says that Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data. This principle is often called security principle. The data controller should take proper care of data which he holds not accidentally or deliberately compromise. He should also need to design and organise the security to fit to the process. Also make sure about the person in his organisation that is responsible for the data information security. The data controller should adopt appropriate measures against Unauthorised processing of personal data. Unlawful processing of personal data. Accidental destruction, damage or loss to personal data.         Technical measures/security includes the use of passwords and other authentication techniques, encryption and anti-virus software to detect malwares. . He should also ensure to keep up to date with the development of security technologies, make sure that well trained and reliable staffs with robust physical and technical security are used. As a part of notification process the data controller should describe the Information Commissioner about the security arrangements made in the organisation to keep the personal data. The Eight Data Protection Principle         The eighth DPA says that Personal data shall not be transferred to a country or territory outside the EEA unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data. The data controller requires informing individuals about the disclosure of their personal data to other overseas parties. Before making the data transfer to a third party, the data controller should consider whether he can achieve his aims without processing the original data and there should be some substantive processing conducted on the personal data in the third country. The condition will not apply in the case where it is not possible to identify individuals from the information. In this type of cases the data controller are free to transfer the information outside the EEA.         A transfer is said to have occurred when the personal data is send to other country. If the data controller puts the personal data on a website will often results in data transfer to other countries outside the EEA. The transfer occurs when someone outside the EEA access the website. The data controller should also consider the fact that a transfer occurs while putting personal data on websites and sees whether it is fair for the concerned data subject. Currently, there are no restrictions on personal data transfer to EEA countries. They are: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, and Slovenia.         The European Commission will also undergo a case to case assessment of the level of protection affordable by the third country. All the circumstances surrounding the data transfer are assessed. In addition to this consideration must be also given to: The nature of personal data. How long will the proposed process last. The country of origin of personal data and the destination to which it will be transferred. The security measures and professional rules in the destination country.         Certain countries have been considered for having adequate protection by the European Commission. They are Argentina, Canada, Guernsey, Isle of Man, Switzerland, and Jersey. Conclusion         I hope this report would have given a brief idea about the Data Protection Act 1998. This report also mentions the different principles concerned with DPA, the way that a data controller should follow for lawful and fairness processing. Proper care should be taken while handling personal data, still cyber threats are done by accruing the mobile numbers of individuals and pinpointing them by identifying the co-ordinates of the SIM location. So the firms or organisation should ensure that they pay more attention to DPA for the safety and privacy of people. Annotations DPA Data Protection Act 1998 ICO Information Commissioners Office EEA European Economic Area SIM Subscriber Identification Module Card References Stewart Room, 2007, Data Protection Compliance in Context, Published by CAPDM. City Of London, Data Protection Act, Available at: http://www.cityoflondon.gov.uk/Corporation/LGNL_Services/Council_and_democracy/Data_protection_and_freedom_of_information/Data_protection_act.htm Accessed on [Jan 10,2010] Wikipedia, Data Protection Act 1998, Available at: http://en.wikipedia.org/wiki/Data_Protection_Act_1998 Accessed on [Jan15,2010] Piers Leigh-Pollitt James Mullock, 1999, The Data Protection Act Explained, Second Edition 2000,Publlished by Osborne Clarke. Lancaster University Data Protection Project, 2001, the Data Protection Principle. Available at: http://www.dpa.lancs.ac.uk/principles.htm Accessed on [Jan16, 2010]. ICO, Processing personal data for specified purposes (Principle 2), Available at : http://www.ico.gov.uk/for_organisations/data_protection_guide/principle_2_processing_personal_data_for_specified_purposes.aspx Accessed on [Jan 24,2010] ICO, Keeping personal data accurate and up to date (Principle 4)Available at : http://www.ico.gov.uk/for_organisations/data_protection_guide/principles_3_to_5_information_standards/keeping_personal_information_accurate_and_up_to_date.aspx . Accessed on [Jan 24,2010] ICO, Retaining personal data (Principle 5).Available at: http://www.ico.gov.uk/for_organisations/data_protection_guide/principles_3_to_5_information_standards/retaining_personal_data.aspx . Accessed on [Jan 24,2010] ICO, The rights of individuals (Principle 6).)Available at: http://www.ico.gov.uk/for_organisations/data_protection_guide/principle_6_the_rights_of_individuals.aspx . Accessed on [Jan 26,2010] ICO, Information security (Principle 7).Available at: http://www.ico.gov.uk/for_organisations/data_protection_guide/principle_7_information_security.aspx . Accessed on [Jan 26,2010] ICO, Sending personal data outside the European Economic Area (Principle 8).Available at: http://www.ico.gov.uk/for_organisations/data_protection_guide/principle_8_sending_personal_data_outside_the_eea.aspx . Accessed on [Jan 26,2010] Peter Carey,2004, Data Protection Handbook, Published by Law Society.
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